Homestead

Overview

Homestead is a regional real estate brokerage wanting to move beyond listing properties on third-party classifieds. We built a branded property marketplace with search, virtual tour embeds, and direct agent scheduling.

The Challenge

Leads from third-party listing sites were unqualified and slow to convert, and the brokerage had no way to track which agent last contacted a prospective tenant or buyer.

The Solution

We delivered a marketplace with faceted property search, saved searches with alert notifications, and embedded virtual tours. A built-in CRM layer tracks every lead interaction and assigns follow-ups to agents automatically based on territory.

Key Features

• Faceted property search by location, price, and amenities
• Saved search alerts via email for new matching listings
• Embedded virtual tour and photo gallery per listing
• Automated lead assignment to agents by territory
• In-app scheduling for property viewings
• Agent performance dashboard for the brokerage

Results

• Increased qualified lead conversion by capturing intent directly on-platform
• Reduced duplicate agent outreach through centralized lead assignment
• Cut average time-to-first-contact for new inquiries
• Gave brokerage leadership visibility into agent response times

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